ANDfutureproof™

[Re]Invention

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ANDfutureproof™

Scalable Business [Re]Invention

Reinvent how you deliver value with AI, without losing what makes you you!

Multi-year growth through company-wide, brand-led AI-transformation.

Mittelstand | B2B SaaS

Lead via Brand. Win with AI™

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The AI Imperative

If you’re not using AI, you’re going to lose your (business) and job to somebody who uses AI

Jensen Huang, CEO Nvidia

AI is not a tool. Leadership is a choice.

Up to 5% of monthly revenue lost by companies delaying AI adoption;
79% see AI as competitive priority (Tech Radar)

If you are not playing AI

If AI is not integral to your business your decisions, operations, and leadership then you're essentially phasing yourself into irrelevance.

Over time human judgment alone cannot match AI‑amplified decision making. The risk is not a drama; it's slow obsolescence.

(Hinton)

If you stay in the infinite game with AI

By choosing to integrate AI as one strategic core rather than a one‑off tool you position your company for cross‑generational relevance. You are not chasing quarterly returns; you are architecting perpetual adaptability.

This is the “greatest technology equaliser of all time.” (Huang).
Embed AI at the brand level, make decisions heavier with AI signals, and you continue playing an infinite game.

AI-powered Brands. Devalued Brands.

AI will not replace brands. But brands that use AI better will replace those that don’t.

Martin Sorrell, Founder WPP

Why work with us?

Because you cannot get this anywhere else and it works, if your courageous!

Alex Pesjak - ANDfutureproof Fractional CMO, Transformation, Strategy Officer, Content Creator on a mountain top in a shirt

Tap into a special toolkit, track record combining what and how to create impact.

I keep it practical as Fractional Chief Marketing Strategy Officer, Board Member, and Advisor.

30+ Years of Brand-led Leadership, Transformation and Business Model Innovation.

Spanning Fortune 100s, Mittelstand, and Scale-ups as a Senior Leader, in Fractional Roles, and as an Advisor. Here an extract of Scale Ups, Mittelstand and Enterprise I worked for, trained, transformed and created impact.

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Brand Experienced

Michael Busch,
Thalia Co-Owner

Alex has supported Thalia in defining a purpose with meaning, a brand orchestration system and an ambition that corresponded with it. We are on track to achieving the bold results we set out to get, which was also acknowledged in winning the German Omnichannel Retail Award in 2024.

Markus Kaser,
SPAR Board Member

Alex has led several highly successful transformations for SPAR. They played a key role in strengthening the momentum of our business, ultimately enabling us to take over market leadership. What mattered most was that we managed to bring our people along on this journey.

Jesper Kildegaard-
Poulsen, Universal Robots

Alex has developed and convinced the Board of a powerful platform ecosystem strategy with a simple framework for multi-year growth based on our unique partner-led platform ecosystem. It provides a clear and aligned roadmap in the competitive cobots and automation space.

Waiting is no option - Amara's Law:

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.

Roy Amara, Institute for the Future

Roy Amara,
Institute for the Future

We only work with leaders who choose courage over comfort.

Mittelstand

Built on legacy. Ready to lead.

Generational thinking. Engineering depth. Quiet excellence. These are not weaknesses, they are the foundations of durable advantage.
But legacy cannot lead alone. Today’s disruption demands new speed, systems, and storytelling. That’s where we come in.
We work with Mittelstand leaders ready to modernize without losing what makes them great.

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B2B SaaS

Your product is strong.
Your market position should be too.

From Series A onward, B2B SaaS companies often scale operations faster than clarity.

Features get built. Teams expand.
But the brand narrative and GTM engine that builds resilience lags behind.

We partner with founders to define the problem they solve, the value they create, and the strategy that scales it internally and in market.

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The AI-window is closing. Managers are hesitating.

In uncertain times, some management teams pause.
They wait for clarity, consensus, or a case study.

Others scramble. They add tools, launch pilots, and call it strategy.

The bold are already moving.

They act and transform the whole without losing what made their business great!
Not because it's safe, but because they know what’s at stake.

They see that the next 18 to 24 months will separate the scalable from the stuck.
They understand this shift is unlike any before closer to the leap from steam to electricity, now powered by AI.

If you see it too, you are not alone.
Let’s make your next move count!

Let’s face it: growth can feel challenging and chaotic at times. Especially when marketplaces, competition and tech shift so rapidly.

That is where I come in.

+ Tie your brand to business outcomes.

+ Turn complexity into confidence.

+ Help your teams see what’s next and believe in it.

+ Overcome functional silos.

+ Provide proven methods and the best experts for impact.

The way forward is future-back.

We start from what you want to become, and reverse-engineer your roadmap.

Not fluff. Not "innovation theatre." Just focused progress with buy-in, speed, and clear accountability.

We only work with leaders who choose courage over comfort.

The AI-window is closing. Managers are hesitating.

In uncertain times, some management teams pause.
They wait for clarity, consensus, or a case study.

Others scramble. They add tools, launch pilots, and call it strategy.

The bold are already moving.

They act and transform the whole without losing what made their business great!
Not because it's safe, but because they know what’s at stake.

They see that the next 18 to 24 months will separate the scalable from the stuck.
They understand this shift is unlike any before closer to the leap from steam to electricity, now powered by AI.

If you see it too, you are not alone.
Let’s make your next move count!

Mittelstand

Built on legacy. Ready to lead.

Generational thinking. Engineering depth. Quiet excellence. These are not weaknesses, they are the foundations of durable advantage.
But legacy cannot lead alone. Today’s disruption demands new speed, systems, and storytelling. That’s where we come in.
We work with Mittelstand leaders ready to modernize without losing what makes them great.

Book Calendly

B2B SaaS

Your product is strong.
Your market position should be too.

From Series A onward, B2B SaaS companies often scale operations faster than clarity.

Features get built. Teams expand.
But the brand narrative and GTM engine that builds resilience lags behind.

We partner with founders to define the problem they solve, the value they create, and the strategy that scales it internally and in market.

Book Calendly

Are you challenged by complexity of AI?

Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

Richard Branson

Complexity is not the answer to Complexity

Let’s face it: growth can feel challenging and chaotic at times. Especially when marketplaces, competition and tech shift so rapidly.

That is where I come in.
+ Tie your brand to business outcomes.
+ Turn complexity into confidence.
+ Help your teams see what’s next and believe in it.
+ Overcome functional silos.
+ Provide proven methods and the best experts for impact.

The way forward is future-back.

We start from what you want to become, and reverse-engineer your roadmap.
Not fluff. Not "innovation theatre." Just focused progress with buy-in, speed, and clear accountability.

AI is Reshaping Every Function. Your Brand Must Guide It.

3 levels where organizations must align brand and AI to stay competitive across strategy, systems, and surfaces.

Business-wide
AI-Transformation

You cannot lead AI-change without shared direction.

Brand becomes your emotional and executional compass: aligning top-down vision with bottom-up energy.
Change must be narrative-led and system-anchored, not chaotic or hierarchical.

Operational
AI-Readiness

AI needs structure. Brand creates the boundaries for repeatability.

Evolving your operating model from awareness to literacy, application, and automation.

Success depends on your ability to systematize delivery and adoption across leaders, organization, processes, data, tech, and talent.

Touchpoint
AI Integrity

Your brand now speaks through systems you do not control.

AI is generating new customer interfaces, from agents to bots to embedded services.

Your transformed Brand must be built into behavior by design.
Success demands new brand guidelines rooted in behavioral consistency and brand ethics.

From Saying AI into Doing AI. Repeatable.

Our solutions are consequently driven by the brand as business. We free up your teams on your internal complexity and empower them with the clarity of your brand and future back strategies and AI to compensate for your size disadvantages.

AI-Transformation needs Direction

You can get anywhere, as long as you know where you are going.

Lewis Carroll